YOOX Net-A-Porter Group is set to open a new HQ in West London, bringing its technology teams under one roof come March 2017. Housed in The Media Works at White City Place, a new business district in the regenerated White City, the online luxury fashion retailer’s state-of-the-art Technology Hub will accommodate the planned 20 per cent increase in its global technology team, which aims to grow its headcount to 1,000, spread across London and Bologna, Italy. Designed by British architecture firm Grimshaw, the new HQ will stretch over 70,000 square feet and is said to “reflect the fashion group’s unique position at the intersection of fashion and technology.”
“We are capitalising on the growth of our global footprint,” said chief executive officer, Federico Marchetti. “We believe our technology teams will thrive in a cutting-edge environment that reflects our values and vision for the future of online luxury retail.” The move comes a year after the merger between the two e-retail giants and months after the unveiling of its five-year plan, which strives to confirm its position as “the world’s most global fashion e-tailer,” building on a strong mobile-centric approach and dedication to digital innovation.