The Italian house’s Spring 2017 Collection featured sporty silhouettes and heavily athletic themed pieces. ”This is a collection about the dynamic movement and the freedom of the Versace Life,” Artistic Director Donatella Versace explained in a press release; at her Milan runway show back in September, she referred to sportswear as “the future of fashion.” With that in mind, the campaign’s locale suddenly makes a lot more sense. Bruce Weber was an obvious choice to shoot, off the back of the previous successful Versace FW16 Campaign featuring Gigi Hadid and Karlie Kloss as mothers on the run.