Topshop has confirmed that it is planning on opening up to 80 Topshop and Topman stores in mainland China, starting in spring 2017 in either Beijing or Shanghai. “For the first time, both brands will deliver fashion to the shop floor and beyond by opening full-scale stores in China – host to the world’s fastest-growing retail economy,” Topshop boss Philip Green told WWD, revealing that the British high-street favourite will partner with Shangpin.com – a members-only website that gives registered users access to Western brands, and who it has been working with since 2014 to help raise the brand’s profile in the Far East – to roll out the new venture.
“The future of retail lies within offering an omnichannel shopping experience,” continued Green. “Bringing together Topshop and Topman’s style authority and retail experience with Shangpin’s localised market and tech expertise promises a winning partnership.”
Shangpin’s founder and CEO, David Zhao, shared Green’s optimism for the plan. “This is the ultimate online/off-line liaison, using our online expertise to drive traffic and Topshop’s…ability to make the shopping experience fun and stimulating.”