Stuart Weitzman is stepping down as creative director and executive chairman of his eponymous brand. The decision comes 25 years after the American designer began making shoes and just over a year after the brand’s $574 million deal with Coach. Weitzman is handing over the majority of control to Giovanni Morelli—the former leather goods director at Loewe—but will remain at the company in his new role as chairman.

“In Giovanni, we have found a creative director who will ensure that the unique DNA of the brand will be preserved while infusing his creative vision for a modern age,” said Weitzman in a statement. “Giovanni is respected for his attention to detail, respect of quality and craftsmanship and for his modern sensibility that is always pushing new design boundaries.”

Morelli’s appointment as creative director will be effective as of May next year.