Stella McCartney’s ‘Pop’ Campaign is as Sweet as Can Be

Stella McCartney‘s ‘Pop’ is a peppy new fragrance that Blends the boldness of tuberose with sweet barely there sandalwood notes, the scent’s vibrancy is captured in a spirited video campaign, shot by Grammy Award-winning director Melina Matsoukas. The ad features musician Grimes, actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing-arts student Lourdes “Lola” Leon roaring through the California desert.

“Pop is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with,” said McCartney about her newest fragrance. For every 2,500 bottles of ‘Pop’ produced, one sandalwood tree will be saved! D-Journal loves Stella’s Eco-friendly ethics and will definitely add this scent to our wish list.