“I am so overwhelmed to have Ed’s magic genius stork layered onto and into the images, it feels so right and also stands for something in Fashion.” – Stella McCartney
For Fall 2016, Stella McCartney has collaborated with American artist Ed Ruscha on a slick, graphic-infused campaign. Photographed in London by Harley Weir, it stars Amber Valetta in a series of dynamic poses, dressed in a luxurious knit dress and a crushed velvet puffer jacket. Ruscha added his own touch to the campaign with phrases like “No Leathers, Feathers or Fur,” “Veg Out,” and “Meat Free.” The words and the choice of model are a show of commitment to McCartney’s stance on cruelty-free fashion.
To accompany the campaign, McCartney has also created a short film with Simon Aboud titled “This Film May Contain Gluten.” Composed of behind the scenes footage of Weir and Valetta’s shoot, the full feature will premiere at stellamccartney.com on July 26, 2016.