The ‘Selena Grace’ bag is co-designed by Selena Gomez and Coach creative director Stuart Vevers. The double-handled bag, pictured here in ‘Selena Red,’ also comes in two other colours, ‘Selena Black Cherry’ and ‘Selena White.’ The hangtag on the bag features Gomez’s signature alongside a personal message: “To be you is to be strong.” The base of the bag also features a quote written in Gomez’s handwriting: “Love yourself first.”

The quotes can be taken as an homage to Gomez’s struggle with mental health and post-traumatic stress these past few years.  The pop singer openly discussed her struggle in her acceptance speech at the American Music Awards: “I think it’s safe to say that most of you know a lot of my life whether I liked it or not, and I had to stop, cause I had everything, and I was absolutely broken inside. And I kept it all together to where I never let you down, but I kept it too much together where I let myself down.” The heartfelt speech was concluded with a final statement from the star: “If you are broken, you don’t have to stay broken.”

The Coach x Selena Gomez collection will be available in Coach stores worldwide from September 1.

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