Salvatore Ferragamo has pledged €1.5 million (approximately $1.7 million) to the restoration of the Fountain of Neptune in the Piazza della Signoria in Florence. The amount will be channeled into the works over a three-year period, until 2018. “We are thrilled to have at our side such a prestigious label that cares about the beauty and culture of Florence,” said Dario Nardella, the Mayor of Florence in a statement.
Recognized as the city’s first public water source, the 440-year-old Fountain of Neptune was originally commissioned by Cosimo I de’ Medici in 1565. Its mythical subject matter and monumental 18-foot proportions made it a powerful symbol of Florence’s nautical mite throughout the centuries. Thanks to Ferragamo, improvements to the fountain will include the construction of a new water treatment system, the revamping of the fountain’s water drainage network, and the removal or replacement of any loose pieces of marble, among other cosmetic and structural updates.
“I like to think of our support as a virtuous partnership between the public and the private sectors and a way for our family to thank the city and recognize the close bond forged by my father and still in place today,” said Salvatore Ferragamo’s chairman Ferruccio Ferragamo in a statement. “Everything we have done over the years has been a way for us to express our gratitude to Florence for what it has given us.”
Ferragamo’s headquarters have been located in Florence since its foundation in 1927, and the house has always maintained strong ties to its hometown. Through the Museo Salvatore Ferragamo and the Fondazione Ferragamo, the label has also financed a range of artistic and educational events, cementing its reputation as saviors of Florentine culture and history.