Just a week after the FW18 collection was presented, Saint Laurent has released a new campaign starring Betty Catroux – muse to the French house’s founder Yves Saint Laurent.
Catroux met Yves in 1967 and had a close relationship with him until his death in 2008. Along with other muses like Catherine Deneuve, Loulou de la Falaise, and Bianca Jagger, she helped solidify the iconic status of Saint Laurent’s Le Smoking jacket. With creative director Anthony Vaccarello reinventing the jacket for the latest show, there isn’t a better time to bring Catroux back to the house.
The black and white campaign was shot by David Sims and will surely be a reminder of the fashion house’s heritage and their forever modern aesthetic.