Rochas menswear was put on hold after just two seasons when Béatrice Ferrant parted ways with the house in November 2017. The Interparfums-owned brand has announced Italian designer Federico Curradi as the new creative director of its menswear division. “It’s a real honour for me to accept the position as men’s creative director for Rochas,” he said of his new role. “The Parisian legacy and the brand’s natural yet sophisticated style are key sources of inspiration for me, and I will undoubtedly reference them as I write a new page in the brand’s history.”
“I am sure Rochas can find its own place in the menswear industry and Federico has the talent to bring Rochas to a next level,” Philippe Benacin, chairman and CEO of Interparfums SA, commented on Curradi’s appointment and the relaunch, which is slated for January 2019.