Making his first major move as creative director at Burberry, Riccardo Tisci has unveiled a new logo and monogram for the British heritage brand. The new logo features a sleek and streamlined bold sans-serif text in all caps. Its new monogram is an an interlocking ‘TB’ pattern—after the house’s founder, Thomas Burberry—done in a red, honey-beige, and white color scheme.
This marks the first new logo design for Burberry in nearly two decades. The last logo revamp took place in 1999 when the brand dropped the “’s” from “Burberry’s.” The redesign will roll out in Burberry stores in the coming months—no word on what that means for the future of the classic Burberry check pattern.
“Peter is one of our generation’s greatest design geniuses,” said Tisci, who was hired as Chief Creative Officer in March, in an official statement. “I’m so happy to have collaborated together to reimagine the new visual language for the house.” Saville, best known for his artwork for Factory Records, Joy Division and New Order, also partnered with longtime collaborator Raf Simons to redesign Calvin Klein’s logo.
According to the brand’s Instagram Stories, the new designs were inspired by a 1908 monogram for Thomas Burberry that Tisci discovered while on a visit to the Burberry archives. The brand also posted an email exchange between Tisci and Saville revealing that the entire design process took place in just four weeks.