Prada has launched a video project in four episodes focusing on its signature nylon fabric. Dubbed “Nylon Farm” and filmed at the company’s industrial headquarters in Valvigna, Tuscany, the story aims to convey the brand’s blend of heritage, technological innovation and creativity through a futuristic fairy tale. In the short videos, the Prada farm is populated with flocks of cyborg “nylon sheep” — a nod to science fiction and American writer Philip K. Dick. The sheep’s synthetic fleece is harvested via an alternate reality technology and woven into Prada’s signature nylon under the supervision of futuristic IT systems.

The first chapter debuted on Sunday on Prada’s social media. The following three episodes will be unveiled on June 1, 4 and 9, respectively.

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