“Given our current political and social climate, I believe that strong visual representation for minority groups is more important than ever,” says Prabal Gurung in a statement. “For as long as I can remember, I’ve believed minorities need a seat at the table to be seen, heard and counted. While our industry is making some progress with the way we cast our campaigns and shows, it is equally important that our behind the scenes teams be represented as well, an idea that is often forgotten.”

“Our Fall collection was inspired by the strong, vigilant and graceful women I was raised by back home in Nepal, and was an ode to the women of the Eastern world,” he continues. “Therefore, we wanted to dedicate our Fall campaign to casting talent that represents this part of the world.”

For his Fall 2018 digital campaign, the Nepalese designer tapped an all-Asian cast and majority Asian crew to further his messaging of the world being “Stronger in Color.”

See every image from Prabal Gurung’s inspiring Fall 2018 digital ad campaign below:

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