Paul Smith looks to the ocean for spring/summer ’18 with a black and white campaign featuring Polish model Malgosia Bela and Ben Allen.

The South of France was a key reference for the campaign, with neon signs, a seascape background and sandy beach floors, as well as a collage of vibrant florals, undersea coral and Japanese koi carp… The images are a breathe of fresh air and might put you in the mood for surfing!


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