YOOX Net-A-Porter Group has appointed Matthew Woolsey as the new managing director of Net-A-Porter. Formerly executive vice president of digital for Barneys New York, Woolsey will be responsible for the day-to-day running of the womenswear e-commerce site and will oversee “the content, marketing and buying functions”, according to a statement from the group.

“Matthew is an outstanding talent with a track record of excellence in areas core to our business. His background in journalism, tech and e-commerce defines him as a true 21st-century leader with a clear vision of how best to harness technology to enhance service and customer experience,” said Alison Loehnis, president of Net-A-Porter and Mr Porter. “Matthew’s understanding of both an American and international luxury fashion customer will serve him well in his new role managing Net-A-Porter’s global business.”

“I am delighted to join Net-A-Porter and build on its track record of continuously reinventing luxury retail. The creativity and desire of the team to set new standards will allow us to bring new experiences to our brands and customers,” said Woolsey of his new position.