Natalia Vodianova, house of Guerlain’s beauty muse, has created her first make-up collection collaboration with Olivier Echaudemaison, the brands’s creative director.

“I wanted to name my first collection Shalimar, in homage to the fragrance that I have been the face of for eight years and that symbolises my link to Guerlain. This new collaboration with Guerlain is based on mutual trust. I have known Olivier since I started out; he’s someone very important to me and a very dear friend. We worked together with the whole development team for a year on this project. I loved working on the textures and colours and the packaging design. It’s very exciting to see your ideas and wishes take shape and be able to share what you have created with women around the world.”

It has also been released that a portion of the profits from the sale of the collection go to the Naked Heart Foundation created by Natalia Vodianova.