German luxury brand MCM celebrated the opening of its new store in Jeddah. The store located at El Khayatt Center and operated by longtime Franchise partner Abuissa extends MCM’s Middle East expansion, which already resulted in seven MCM Boutiques and four MCM Corners in leading Malls and Department stores of GCC region.
The store is opening in the luxury section of El Khayatt Center, where it covers a 150sqm sales floor and is situated next to other prestigious brands. Emphasizing the Middle Eastern environment and lifestyle the space features an extraordinary architectural dynamic using authentic and deluxe interior fabrication resulting in a warm and welcoming atmosphere inviting customers to stay. The assortment comprises the styles of the current SS18 collection, as well as icon and fashion pieces of MCM. Clean lines, premium materials and luxurious details are indicating the brand characteristics of New School Luxury.
“We are excited about the opening of our first store in KSA marking an important milestone for the presence of MCM in the region, and bringing MCM closer to a very fashion savvy client. This is one of further openings to follow in the region reflecting the importance of the Middle East for MCM”, says Mrs. Sungjoo Kim, MCM Owner and Chairwoman.