To commemorate 2017 as the Year of Giving as announced by UAE’s President His Highness Sheikh Khalifa bin Zayed Al Nahyan early this year, homegrown luxury floral brand, Maison Des Fleurs has joined forces with the super talented Dubai-based artist eL Seed to unveil a limited-edition flower box designed with his unique calligraphy style.

50% of the revenue generated from the sales of these boxes will be donated to Dubai-based globally renowned initiative Al Jalila Foundation, towards treating children with life-threatening illnesses and local research into better treatment options to improve children’s lives. On behalf of this unique partnership, eL Seed has incorporated a striking design for the box with an Arabic message which translates to ‘Happiness comes to those who believe in it’ on a limited edition round black Maison Des Fleurs box.

All proceeds generated will be shared with the Al Jalila Foundation – a non-profit group founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai in April 2013, to position Dubai and the UAE at the forefront of medical innovation.

Perfect for gifting during the holy month & beyond, eL Seed’s limited edition boxes for Maison Des Fleurs start at 749 AED and are available from the first day of Ramadan until August at the brand’s retail locations and

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