When LVMH acquired the luxury hospitality group Belmont at the end of 2018, it was a sign that the conglomerate wanted to expand into high-end experiences. This week, the company revealed plans to transform a Georgian building on Grafton Street in London into a hotel, restaurant, spa and a rumored Celine flagship store. The project is set to be completed by 2022 and the deal could be valued at up to half a billion pounds.

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