French fashion house, Louis Vuitton released a brand new perfume campaign starring French ‘it’ girl Léa Seydoux. Photographed by Patrick Demarchelier on location in front of Lone Creek Falls in South Africa, Léa embodies all seven of the Les Parfums Louis Vuitton scents, including the breezy floral ‘Rose Des Vents.’ which uses Rosa Centifolia from Vuitton’s own fragrance fields in the South of France.

“Louis Vuitton is about travel, but it’s also about dreams,” said the French actress in a statement. “Its spirit blends adventure, discovery and emotion. I am very honored to embody this universe.”