After long months of waiting, we now finally have a first looks at what we can expect from the newly relaunched Helmut Lang.

The first images included model Alek Wek, actress Traci Lords, and Hood By Air designer Shayne Oliver – who will be designing the first collection to be shown during New York Fashion Week in September. The latest person to join the new Helmut Lang wolfpack is legendary director Larry Clark, who appears in a leather trench, layered over a leather jacket.

In addition to the campaign, there will also be some new projects, a series of artists will create limited edition products like t-shirts and posters, while archive pieces will also be reissued (we’re thinking THAT draped leather jacket surely) and will be added to every four months. Not to mention that all important debut show taking place on September 11.

Helmut Lang Seen By series. Photography Ethan James Green, editor-in-residence Isabella Burley, styling Robbie Spencer


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