Karen Walker, the New Zealand designer who’s optic range are a major success in her ready-to-wear business, took eyewear to a new level with her latest collection of tinted frames. The name of the collection kind of gives away the concept, as EYESHADOW was created as a stand-in of sorts for eye makeup. The trio of new rimless styles (Dancer, Love Hangover and Disco Circus) wash the entire eye area with subtle hues of sheer pink and marigold, plus mirrored gold and silver, quite like an eyeshadow does. These easily swappable eye tints would be the most fool-proof addition to your makeup kit.
Walker had been intrigued by colored lenses for some time, but for this style, she decided to intentionally play up the look of actual eyeshadow: “We simply removed the rims around the lenses and softened the colours even more to give the impression of the lenses actually being simply a light dusting of powder.”
Once the concept was in place, it was time to consider how these colored glasses would translate into a campaign. Walker was insistent that the imagery needed to “radiate the idea of a beauty aesthetic,” so she knew that it was imperative to partner with a beauty brand. In particular, she was looking for a brand that truly appreciated a punch of colour and had a deep understanding of fashion.
Despite her claim that these frames could replace eyeshadow, Walker thinks they could also accent a pre-existing beauty look. “We love the way they look when strong make-up is showing through from behind. It’s a playful way to wear and amplify eye make-up,” she said.
Whether you go for an electric blue shadow or basic black is up to you, but we recommend keeping it colourful.