Juicy Couture is introducing the #spon life in their Fall 2018 campaign, entitled “Paid Partnership With” in reference to Instagram’s sponsored post callouts, the campaign features microinfluencers who were selected via influencer-centric software Winston. Photographed by Stas May, each of the influencers collaborated with stylist Daniel Packar to showcase the new Juicy collection.

“The evolving landscape of social media and marketing was the inspiration behind the Fall 2018 Juicy Couture campaign,” a brand rep told Fashionista via email. “[It’s] a wink and nod to the regulations set forth to keep influencers and brands authentic in the evolving industry. The Juicy Couture campaign gives a bit of a wink to these guidelines while to encouraging influencers to remain genuine to their personal style and audience as they support brands and product they are passionate about.”

See Juicy Couture’s full Fall 2018 ad campaign below.

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