The ultra chic Jason Wu has added to his womenswear repertoire with his first signature scent.

The fragrance was developed in collaboration with master perfumer Frank Voelkl from renowned fragrance and flavour firm, Firmenich and is set to become an instant favourite with floral fragrance fans. The key note is Jasmine sambac, also known as Arabian jasmine, a delightfully fragrant floral which is handpicked in India at specific times of the year to ensure the full power of the scent is captured.

Fronting the fragrance campaign is Victoria’s Secret sweetheart, Lily Aldridge.

Jason Wu fragrance is now available for $194 from


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