Alexandra Van Houtte was formerly a designer for Grazia and Numero magazines, and an assistant designer at Lanvin at the time of Alber Elbaz. Now she is in charge of the first search engine for fashion shows, devised to help the work of designers, journalists, fashion students and style departments., founded by 27-year-old stylist turned tech entrepreneur, uses the keywords most commonly featured on Instagram, and Pinterest to launch refined searches originating from the looks presented on the catwalks in Paris, New York, London and Milan. Currently the site hosts images for over 8,500 looks.

“It’s a sort of Google for fashion,” explained Alexandra Van Houtte. “Starting from a chosen theme and a keyword, military-style clothes for example, or from several keywords related to colours or styles, the site will display all of the season’s looks related to the search in question.”