Louis Vuitton hasn’t released a single bottle of perfume in exactly seven decades, but today the house has revealed that starting September 1st, the maison will launch a collection of seven scents called Les Parfums Louis Vuitton. Developed by perfumier Jacques Cavallier Belletrud in LV’s Les Fontaines Parfumées fragrance center in Grasse, the line of eaux de perfumes took close to four years in total to come together and many months to finesse.
“Louis Vuitton made a company to accompany voyagers’ curiosity wherever they travelled. But sometimes you need only to close your eyes to be transported to the other side of your own world,” said the house in the collection’s mission statement. “Travel is not a destination. It’s a feeling. It’s a continuous movement that nourishes body and spirit. A vibration that makes your heart skip a beat. An everlasting imprint on the memory…Les Parfums Louis Vuitton describe a journey of the emotions.”
Designer Marc Newson created the perfume bottle’s black cap, engraved lettering, and clear glass vessel, which was inspired by “a drop of water suspended.”
Each of the seven Les Parfums Louis Vuitton fragrances will be available in 200ml and 100ml editions, as well as together in a box of seven 10ml miniatures as of September 1st, 2016.