Born in Larache, Morocco, in 1961, Hassan Hajjaj left Morocco for London at an early age. Heavily influence by the club, hip-hop, and reggae scenes of London as well as by his North African heritage, Hajjaj is a self-taught and thoroughly versatile artist whose work includes portraiture, installation, performance, fashion, and interior design, including furniture made from recycled utilitarian objects from North Africa, such as upturned Coca-Cola crates as stools and aluminum cans turned into lamps.
He his also known for his ultra-hip streetwear label R.A.P (Real Artistic People) Which he relaunched at this years SOLE DXB. Today, the brand relaunches at a time that reflects the energy and cultural environment of those years—when societies, nationalities, and old and new worlds clashed in a collage of diversity—and makes for a welcome addition to our contemporary streetwear landscape.
Here are a few snapshots taken by Hajjaj that lets us experience inside his home and creative space. “In Marrakesh, in my riad I live inside-out due to the architecture. In london I live mainly indoors due to the weather. My London and Marrakesh home are very different, but both places have good music, good food and friends and family.” Hajjaj explains. “All of the furniture I designed by using crates and paint cans as seats, and shop signs as tables. I worked with artisans to design pouffes, and lamps. I also try to source all materials in the medina.”