Gucci is ‘Lost in Translation’ For Fall 2016


For Fall 2016 Alessandro Michele heads to Japan for a fabulously styled shoot, complete with subtitles and cherry blossoms. The ‘Lost in Translation’ inspired campaign was shot by Glen Luchford, through his lens we follow models including photographer Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Chistopher Paskowski, Joep Van de Sande and Yan Kumra as they explore the diverse neighborhoods of Tokyo. We see them stopping to pose inside a neon lit Pachinko parlor filled wall to wall with slot machines; visiting a cherry blossom garden complete with paper lanterns and geishas; navigating bustling intersections that appear to be Harajuku or Shibuya Crossing; and gathering inside a traditional tea house.

A statement from Gucci cites “the ongoing dialogue between the traditional and modern—between calm and chaos.” Between us though, we can’t get enough of Gucci, Michele, and his beautiful mind!

Take a look at the campaign as well as the dreamy film:


Leave a comment