Luxury Italian fashion brand Gucci is officially going fur-free. It will stop using animal fur in its clothing beginning with spring-summer 2018 collection.

This was announced CEO Marco Bizarri  during the Kering Talk at The London College of Fashion. After working with The Humane Society of the U.S. and LAV (an Italian-based animal welfare group), Gucci’s joining of the Fur Free Alliance ensures the brand will stop all use of animal fur including mink, coyote, raccoon dog, fox, rabbit, karakul, and all other species specially bred or caught for fur.

Gucci 2015, Getty images

“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better,” Bizarri said of the brand’s decision.

The current items on Gucci’s website that feature fur are to be auctioned off, with the proceeds going to benefit LAV and the Humane Society.

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