From decor to a travel app and now a logo revamp, Gucci have done it again!

Gucci have taken the logo tee one step further, dishing out ready-to-wear pieces and accessories in their A/W’17 collection with ironic quotes handwritten across the iconic logo.

The must have pieces are collaboration between Gucci creative director, Alessandro Michele and young Spanish artist Coco Capitán, and were introduced on the brands A/W’17 runway earlier this year. You may also recognise the artist’s collaboration from that outfit Rihanna was sporting at Coachella, with a Gucci tee that read ‘Common sense is not that common.’

Other quotes that appear across the capsule collection include, ‘What are we going to do with all this future?’ and ‘Tomorrow is yesterday.’ Speaking in a Q&A on the brands website, Capitán explained of her work: “I have been making writing all my life… I think words are very precious and if put together in the right order they can create a linguistic masterpiece that feels like your favourite painting.”

The collection is now available in selected Gucci boutiques and online.


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