Gucci launched its Gucci x Dapper Dan collection on gucci.com and a selection of its stores globally on Tuesday. Gucci flew Dap to Italy, helped him reopen his famed Harlem atelier and put him in a Gucci tailoring ad campaign. For the lookbook featuring the new collection, the brand employed photographer Ari Marcopoulos to shoot a combination of models and Harlem locals in a style reminiscent of old-school street style shots.
“Taking inspiration from archive imagery from the ’80s showing Dapper Dan’s custom pieces, the gallery of pictures shot in and around the streets of Harlem New York have a similar street aesthetic to the original photographs,” the brand shared in a release. “Featuring young personalities from the neighborhood together with models wearing the ready-to-wear and accessories of the Gucci-Dapper Dan collection, the lookbook pays homage to the celebrated designer’s heritage.”