We can always count on Marc Jacobs for a star-studded fashion campaign and it looks like the brand’s Spring 2017 ads will be no exception.
Jacobs took to Instagram to unveil the first face of his spring campaign: Frances Bean Cobain. This marks the first ever fashion gig and modeling debut for the daughter of Courtney Love and the late Kurt Cobain.
Jacobs shared his reasoning for casting Cobain on Instagram, writing: “I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC. I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries.”
Last season, Cobain’s mother, Courtney Love, starred in Jacobs’s Fall 2016 campaign alongside Susan Sarandon, Kendall Jenner, Marilyn Manson, Cara Delevingne and St. Vincent.