Last year saw global sports brand Puma step into a new wave of marketing. As a result, four young, up-and-coming creatives came together to create the Suede Guerrillas: an organic, self-styled street crew from the Middle East, Nnamdi Eluwah, Parvane Barret, Fatma Al Bakry and Conor Rycroft.
This year, Puma‘s new wave of Suedes kicks off with Abdulrahman Abdullah, the first Saudi Suede Guerrilla. Abdul, a professional photographer, collaborated with Puma to create a video that was shot entirely in Riyadh – highlighting his creative approach to photography as well as his city. Inspired by the RS-100 sneaker and how both its design and his art reflects on the Saudi scene, this creative drop shows how the regional movement initiated by Puma continues to celebrate and activate with authentic creatives across the GCC.
Watch the video below: