Dior Beauty is breaking new ground with the opening of its first boutique focused on makeup housed in a striking building, the Oculus of the Westfield World Trade Center in lower Manhattan.
The 650-square-foot shop was designed to exude an ambiance of backstage in a fashion show with a large floor-to-ceiling video screen, flashy photographs and six work stations where a staff of six makeup artists offered customers professional services like lash and brow styling, as well as facial makeup.
The opening of the boutique comes on the heels of the publication of a Dior makeup book featuring the work of the beauty brand’s three current and former artistic directors — the current leader, Peter Philips; Tyen, and Serge Lutens.
The makeup brands include a major focus on lips, including the recently launched Rouge Dior with its 50 shades in three finishes and five more colors expected next spring. Then there is the Backstage Pros line, professional products developed by Philips. The star product is the best-selling Lip Glow, which has the shine of a gloss and the thickness of a lipstick.