Condé Nast International will launch a Vogue Arabia edition come autumn, with Saudi Princess Deena Aljuhani Abdulaziz as its editor-in-chief. Condé Nast, which has partnered with Dubai-based media company Nervora, will first launch a website in Arabic and English to develop further insight into its audience spanning the Middle East and North Africa (MENA) region. The dual language website will be followed by a print magazine in spring next year.
“It makes sense to start with digital,” Jonathan Newhouse, chairman and chief executive of Condé Nast International told BoF. “In the past, the focus was always to produce the print product first, with the digital product as a secondary play. Now digital is front and centre and at the forefront of any business strategy.”
Abdulaziz will be joined by Daniela Agnelli, who has been appointed Vogue Arabia fashion director and Caterina Minthe, as the features director. Agnelli has held senior roles at Britain’s Daily Telegraph newspaper for the past 15 years, and Minthe is currently the managing editor of Style.com/Arabia.