The item is a modern variation of the scandalous original fragrance Warhol used for his 1967 artwork that consisted of Coke bottles spray painted silver and filled with a citrus perfume that triggered a cease and desist letter from Coca-Cola resulting in the project being abandoned.
Staying rather clear of Coke bottles, the reintroduction of “Andy Warhol’s You’re In” comes in six unique matte silver industrial bottles, each featuring a different whimsical quote by Andy Warhol. The bottles are housed within a silver lined, bright red and yellow package with bold graphics inspired by vintage Warhol film posters created under the direction of Ronnie Cooke Newhouse of House and Holme.
With the scent’s top ingredients consisting of bitter orange, aldehydes, makrut lime zest, crushed leaves, jasmine, coriander leaf, pittosporum and more, official pricing is listed at $95 USD.
“Andy Warhol’s You’re In” is now available exclusively at Dover Street Market New York — with CDG Berlin and CDG Parfum Paris shop to follow on Saturday, September 9, 2017, Dover Street Market London on Friday, September 15, 2017 — and then all CDG and DSM flagships throughout the remainder of September and October.