Chloé is staging its first catwalk show outside France in the history of the house. On June 5, creative director Natacha Ramsay-Levi will unveil the brand’s Resort 2020 collection in Shanghai, after a research trip to Asia in January sparked her imagination. The one-off venture eastwards also marks the first time Chloé has presented a pre-collection on the runway.

“During the last Chinese New Year week, we observed that the growth of Chinese consumption came mainly from mainland China as opposed to Chinese traveling abroad,” Geoffroy de la Bourdonnaye, chief executive officer of Chloé, told WWD of the business strategy behind the idea to stage “something special in China for the Chinese Chloé girls.”

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