Based in San Francisco, this online retailer ‘Brandless‘ charges just $3 USD for nearly all of its two hundred products featured.

Co-founder Tina Sharkey shared that the goal is to “democratize goodness,” by spending money on better products rather than having it in “hype” like brick-and-mortar supermarkets, TV ads, and brand mascots that often makes products cost up to 40 percent more, which results into why the products are cheap, and none of the items offered are brand names.

Brandless is still limited in what it offers because everything is a packaged nonperishable, so it doesn’t have any produce, bread, frozen goods, dairy, or meat for sale.

Great concept we think!