Embracing a New Era of Luxury Fragrance: Narciso Rodriguez Parfums Unveils "All of Me"

Narciso Rodriguez

In the world of luxury perfumery, few names carry as much weight as Narciso Rodriguez. For two decades, this iconic fragrance house has captivated the senses with its evocative scents, but now, it's time for a new chapter. Marking a bold leap into uncharted olfactory territory, Narciso Rodriguez Parfums proudly presents "All of Me." This prismatic fragrance reinterprets femininity for a whole new generation of empowered and free-spirited women. Celebrating individuality and self-expression, "All of Me" is a fragrant manifesto for those who confidently embrace all that makes them unique.

The Allure of "All of Me"

Unfiltered and indefinable, the "All of Me" woman commands her narrative, knowing that her true colors create her own inimitable light. Dora Baghriche and Daphné Bugey, the master perfumers behind this groundbreaking creation, were inspired to craft a floral masterpiece that defies convention. They sought to combine the iconic scent of rose with a flower not traditionally used in feminine perfumery – geranium.

"Our desire was to transcend the codes of fragrance by pairing the softness and timeless femininity of rose with a quintessentially masculine ingredient – geranium," says Dora Baghriche. This unconventional fusion of florals results in a more assertive and complex rose, one that is racier, more modern, denser, and deeper. "Geranium is a multi-faceted note with natural olfactory bridges to rose," explains Daphné Bugey. "By fusing geranium with this iconic flower, we have created a scent that brings an edge and singularity to the wearer, giving her the confidence to express her unique self."

Daphné Bugey

Dora Baghriche

A New Muse: Mica Argañaraz

With the unveiling of "All of Me," Narciso Rodriguez Parfums introduces not just a fragrance but a muse who embodies the essence of this new era. Meet Argentinian model Mica Argañaraz, a multifaceted artist and activist. She graces the covers of coveted titles like Vogue and Harper’s Bazaar, but her influence goes far beyond the fashion industry. Mica is a humanitarian at heart, having generously donated a significant portion of her earnings from fashion week in 2022 to Ukrainian aid efforts.

The unique relationship between Narciso and Mica began on the runway, where Mica walked for the designer's SS16 show. "I chose Mica as the face of 'All of Me' because she has a really cool confidence," says Narciso Rodriguez. "She is warm, charismatic, and comfortable in her own skin. She has a unique sense of style that is all her own. These are all qualities I wanted to celebrate with the new fragrance."

Mica Argañaraz embodies the spirit of "All of Me" – a fragrance that encourages you to be unapologetically yourself. It's a celebration of diversity, individuality, and self-assuredness, encapsulating the essence of a new movement of empowered women who embrace their own truth. This fragrance is an invitation to explore, express, and experience life with confidence, knowing that your unique self is your greatest asset.

In the world of luxury fragrance, "All of Me" by Narciso Rodriguez Parfums is not just a scent; it's a declaration of self. It invites you to rewrite your narrative, embrace your individuality, and confidently radiate your own inimitable light. Welcome to a new era of luxury fragrance, where "All of Me" is all you need to be your authentic self.

The new All of Me fragrance is available in all beauty counters at Sephora.

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