ARKET x MR PORTER
ARKET and MR PORTER have teamed up for the first time to create a limited-edition menswear and childrenswear capsule collection inspired by nature. The collection, consisting of 120 pieces, will be available at MR PORTER and select styles online at ARKET and ARKET’s flagship stores in London, Stockholm, Copenhagen, Paris, and Amsterdam from March 15th. Both brands share a passion for modernist, bold, and colorful design that embraces nature, making it an important principle for their global customer base.
The capsule collection features a bright assortment of everyday ready-to-wear staple pieces and accessories for modern living, including coats, anoraks, jumpers, T-shirts, trousers, and caps. Select pieces across the collection of 70 for men and 50 for kids are twinned in design. A portion of the collections is created in collaboration with London-based Planet Good Earth, a community project that brings families together through gardening and inspires them to be part of the worldwide environmental movement.
The accompanying creative campaign celebrates the notion of togetherness and embracing life outside in the garden, a core focus of Planet Good Earth’s work. These stories will profile families involved in city gardening and interviews with farmers and the team at Planet Good Earth, championed across MR PORTER and ARKET’s editorial and social channels, and provide immersive window displays across each selected ARKET store.
“We are incredibly excited to partner with MR PORTER for our first ever ready-to-wear design collaboration on this scale and proud to be part of a new chapter in their beautiful curation of lifestyle products. It is an innovative collection, both unisex and ageless in its approach, inspired by the joy of color and nature. Launching this collaboration with MR PORTER gives us a unique opportunity to reach a global, style-conscious audience looking for modern and sustainable everyday design,” said Mr Karl-Johan Bogefors, Brand and Communications Director, ARKET.
“We at MR PORTER are very excited to collaborate with ARKET on an exclusive collection across menswear and childrenswear. This partnership was born from the shared values of the importance of spending time with your loved ones, experiencing the beauty of nature, and looking good while doing it. The clothes are made to explore and have fun in, and we wanted to convey a sense of freedom to our customers through this collection. We are also delighted to include Planet Good Earth as part of this project, and we look forward to bringing their story to life through the collection and campaign creative,” said Mr Daniel Todd, Buying Director, MR PORTER.
“Planet Good Earth is an Earth-friendly organization that inspires the next generation of gardeners to be part of the environmental movement worldwide. We are an initiative that supports young people to protect our planet and cultivate a sustainable future. We are super excited to showcase our playful graphics across the ARKET x MR PORTER men’s and childrenswear collection. It has given us an awesome opportunity to tell our story and reach out to new audiences who want to be part of our fun community,” said Ms Louise Page, Founder, Planet Good Earth.