Move over Gigi, Bella is making her mark in the fashion industry! The 19-year-old just landed a starring role in J.W. Anderson‘s fall/winter 2016 advertising campaign. The British brand challenged the model to play the role of a screen siren candidly captured in between takes of filming a new movie. Also in the campaign is a young, unnamed boy, who stares oh so sullenly at the camera with a stringed marionette puppet positioned in front of him. Photographer Jamie Hawkesworth captures the beauty and vulnerability of both their expressions as well as the artistic sensibility of the moody frocks.

See the campaign below.