Recently launched online fashion retailer Basics Department, carrying a carefully curated line of key pieces from AG Jeans, Paige Denim, Anna Quan, TyLynn Nguyen and Ephemera, with more designers set to come on board in the coming months.

The store was established with the core belief that timeless design represents the foundation of one’s style, therefore carrying the individual through every season. This online destination is not for the minimalists. Instead, it’s for the woman who knows the importance of premium staples. The store’s inaugural campaign will feature up and comer, Ruby Campbell.

“Basics Department meets her needs. Women have so many clothes yet we’re constantly complaining that we have nothing to wear. As a result, we always end up wearing the same staple pieces. But why? Because they’re classics. They stand the test of time. What we have created at Basics Department is a premium base just for her,” said Dana Edmunds, Director.

Site visitors can expect to find the perfect classic denims, key tailored garments and the basic t-shirt on the Basics Department. Not only is the company keeping the fashion frenzied satisfied, they will also donate 10 per cent of their yearly profits towards furthering Loreto’s Cause, a Vietnam-based charity which provides educational opportunities to children.

The Basics Department ships worldwide to provide undisrupted access to its collection year-round, independent of trends and seasons.