Balmain’s take on beach beauty is anything but au naturel. “It’s a bit of leftover makeup, the sun-kissed skin,” makeup artist Tom Pecheux explained. Pecheux also smoothed the clear gel across the cheekbones, temples, brows, and lips, crafting the appearance of wetness to complement the models’ drenched, slicked-back lengths, as designed by hairstylist Sam McKnight. The look is not effortless, yet it introduces a new type of beauty… Nouveau Riche and so Balmain 2017!