Riccardo Tisci’s new concept brings “limited-edition” to a whole new level with a capsule collection available to purchase within a 24-hour window –just once a month. These random 24-hour product releases have now been given a structure. On the 17th day of every month, Burberry will launch something new and exciting for its customers as part of the brand’s B Series.

Burberry announced that drop 1 of the “B Series” capsule collection, featuring white T-shirts and sweatshirts with the new “TB” Burberry logo stitched in red, will be available for purchase via Instagram and WeChat. This follows the drop zero, announced by Riccardo Tisci via Instagram on September 13, not long before Burberry’s Spring/Summer 2019 show. The first edition of the B Series will be a run of unisex white T-shirt and jersey sweatshirts featuring the TB monogram in red. Designed in collaboration with British graphic designer and art director Peter Saville, the logo celebrates the brand’s heritage and spirit of its founder, whose initials are referenced in the design.

Drop 1 is set Today at 1pm. Are you ready?

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