Anya Hindmarch is spreading the love this Valentine’s Day by installing a number of giant inflatable heart-shaped balloons in various locations across the capital.
The public design project will use famous London landmarks as the backdrop, including Battersea Power Station, Piccadilly Circus, Trafalgar Square and Covent Garden. The balloons will appear from dawn until dusk from now and every day across London Fashion Week.
“The idea for this project came to me whilst sitting in a packed Royal Festival Hall,” said Hindmarch. “I was in awe of the resilience of Londoners and its visitors. Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a ‘surprise love letter to London’ as a tribute to its strength and to celebrate our amazing creative city.”