#WhereIWang

For his Spring 2018 campaign, Alexander Wang recruited big names: Kaia Gerber, Zoë Kravitz, Taraji P. Henson, Behati Prinsloo, and more—in spirit only.

Each of Wang’s muses selected a piece from the spring range, wore it in real life, then shared a quote about where they wore it.

 

“For our Spring 2018 campaign I wanted to give creative power to the women that inspire me, letting them choose the pieces they wanted to wear, wherever they wanted to wear them. To have the prolific Albert Watson photograph the clothing or item as a study after the subject wore it felt especially timely, removing her from the photograph but retaining her vibrant spirit; highlighting the beauty of an object and hopefully igniting imagination for the audience.” Wang explained in an official statement.

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