Alexander Wang has been awarded $90 million in damages after successfully suing over 45 defendants operating 459 websites that sold counterfeit goods bearing its name. But while the judgement of course comes as good news to Wang, the label, however, is unlikely to see any of the $90 million, as the owners of these domains are virtually impossible to locate.
“The court system regularly awards very large amounts for the symbolic significance, as a means of deterring other individuals and parties. In other words, Alexander Wang is unlikely to receive $90 million,” according to a spokesperson for the brand, reports WWD.
It is the first counterfeit case that the company has pursued. Its chief principle officer, Dennis Wang, stressed that it “takes its intellectual property rights very seriously.”