Alexa with Paris Premier

There has been an on-going collaboration between British ‘it’ girl, Alexa Chung and French Luxury Leather Goods company, Longchamp,  and today for the sixth consecutive advertising outing, Alexa Chung is yet again their cover girl. The Brand’s Fall/Winter 2016 Campaign is shot at Rue Saint-Honoré in Paris by legendary fashion photographer, Peter Lindbergh.

As Longchamp’s creative director Sophie Delafontaine revealed, the new collection was created for a “woman who is in the city but has heard the appeal of nature and the forest.” Highlights of the Fall/Winter collection include the Pénélope Fantaisie bag and the label’s classic red Paris Premier bag. In addition to the print campaign, Chung will also appear in a film directed by Jean-François Julian which is scheduled to premiere on the 4th of October on Longchamp.com.