Alessandro Michele’s latest brainchild, Gucci 4 Rooms, is launching this week and is billed as an unconventional experience blending Japanese and Italian creativity. Gucci’s creative director asked four artists to create virtual and real spaces to express the spirit of the Italian luxury house. The project is being unveiled online as well. The physical spaces are presented in Tokyo until Nov. 27.

Michele reached out to Chiharu Shiota, Daito Manabe, Mr., and Trouble Andrew, who also collaborated on Gucci’s fall 2016 collection. Each artist has been asked to conceive a different Gucci room based around motifs and themes that Michele has introduced to the brand. Shiota’s Gucci Herbarium Room presents the brand’s pattern of that name, while Manabe’s Gucci Words Room makes use of Michele’s lexicon. The third room, by Mr., is called the Gucci Garden Room and features animals and plants seen in Michele’s designs. Andrew is developing a secret art installation.


The three rooms conceived by the Japanese artists will be replicated at Gucci Ginza on the seventh floor. Also, Trouble Andrew has been commissioned to create an artwork in the Elephant Room at Dover Street Market Ginza, on display from Oct. 12 to Oct. 24.