on April 15, H&M confirmed its latest designer collaboration, with Italian fashion brand Moschino. “I am so excited about Moschino [tv] H&M,” Scott said of the announcement. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
On October 6, H&M revealed the first images from the campaign, shot by Steven Meisel, which take inspiration from a 1950s salon show. Styled by Carlyne Cerf de Dudzeele, with hair by Guido Palau and make-up by Pat McGrath, the campaign features models Gigi Hadid, Imaan Hammam, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell and Soo Joo Park, lounging around a resplendent room, replete with gold chairs and a chandelier. The models are clad in plenty of gold, leather and chain prints, proving that the vibrant collection, available from November 8, centres on vivid patterns, metallic and sparkle. Jeremy Scott, who took to Instagram to unveil the images explained that he had “created this collection for the fans as my gift to them.”
The Moschino x H&M collection will be available online and in-store from November 8.